Content Creation:
Produce high-quality, engaging, and informative content for various platforms, including website, blog posts, social media, emails, and marketing collateral. Develop content that effectively communicates our lending products, services, and benefits to diverse audiences.
Research:
Stay informed about industry trends, market dynamics, and regulatory changes to create content that is accurate, relevant, and up-to-date.
Conduct thorough research on financial topics, market conditions, and competitor strategies.
SEO Optimization:
Implement SEO best practices to enhance the discoverability of our content on search engines and improve organic traffic to our website. Collaborate with the marketing team to incorporate targeted keywords and phrases into content.
Collaboration:
Work closely with cross-functional teams, including marketing, design, and product development, to ensure content aligns with brand messaging and business objectives.
Collaborate with subject matter experts to gather insights and information for content creation.
Editing and Proofreading:
Review and edit content for clarity, consistency, and adherence to brand guidelines.
Ensure all content is free from grammatical errors and typos.
Content Calendar Management:
Develop and maintain a content calendar to ensure a consistent flow of content across various channels. Coordinate content release schedules with marketing campaigns and product launches.
Qualifications:
Bachelor's degree in English, Journalism, Marketing, or a related field.
3+ years of experience as a content writer in the financial or lending industry.
Strong understanding of SEO principles and content marketing strategies.
Excellent writing, editing, and proofreading skills.
Familiarity with financial terminology and the ability to simplify complex concepts for a broader audience.